Video: The Latest Higher Ed Inquiry Generation Trends & How They Impact You

This session, recorded at LeadsCon 2017 in Las Vegas, was a presenter-led discussion about current trends, what they mean and how they impact inquiry generation efforts for higher ed marketing professionals.

Key topics covered include:

  • Average industry performance and benchmarks for higher ed campaigns
  • Understanding which trends you need to adjust for and which you can just monitor for now
  • Discussion of which channels have the greatest opportunity to deliver results