About LeadiD.com
Founded in January 2011, LeadiD had a unique vision to allow Lead Buyers and Lead Sellers to operate in a trusted environment. LeadiD allows Lead Sellers to prove that they're selling quality leads as well as gaining real-time buyer dispositions. LeadiD allows Lead Buyers to make the best decisions about the leads they buy. As one Lead Buyer client stated, "LeadiD is an idea whose time has come." As a recent Lead Seller stated, "I like LeadiD because it allows trust to be built into the leads I sell - my competitors who don't use LeadiD cannot prove that."
Spending 12 years on the Executive Management Team at TARGUSinfo, Ross Shanken witnessed the stresses and pains that existed between Lead Sellers & Lead Buyers. A lead with good data (even if validated by outside companies) is not necessarily a good lead because it could be old/recycled, contain data that has been intentionally altered to pass filters (e.g., data validation or dupe filters), be from a consumer that was tricked or incented into filling out a lead form, be oversold, and/or be fake altogether - to name just a few of the problems.
As a result, the current lead market is highly inefficient: Good leads are discounted, and bad leads are subsidized. Good lead suppliers cannot realize the true value of their leads, while bad suppliers are incentivized to do bad things. Lead buyers are frustrated with the wasted energy, expense, and opportunity cost of processing bad leads, as well as managing complaints. Lead Suppliers are frustrated with the bad apples who cause pain for themselves.
All of these problems relate to the Origin & History of a lead event, rather than the data that is being posted from seller to buyer. The LeadiD Platform is an open technology platform with multiple free elements - which tracks the Origin & History of every lead event that utilizes its system. No supplier-proprietary data is exposed, but rather, LeadiD allows Lead Seller & Lead Buyers to make real-time decisions based upon Origin & History flags that are predetermined. LeadiD fosters an environment of trust, one where both Lead Sellers and Lead Buyers alike can benefit.
To learn more, Sign Up for a Free Account today, and begin to explore how LeadiD can help your business, whether you generate, sell, and/or buy leads.